DanStudio

DanStudio creates calm, narrative-driven food imagery and films rooted in Japandi aesthetics. Based in Horsham and working across London and the South East, I collaborate with bakeries, restaurants and emerging brands to craft visuals that feel intentional, honest and quietly refined. Every frame is designed to elevate texture, light and atmosphere — not just the product, but the feeling around it.

Visual Stories

Story-led films that translate ritual and atmosphere into brand presence

Still Life

Japandi-inspired food photography with space and restraint.

Flat lay of purple sweet potato cake styled in natural light for food photography
Nespresso coffee machine and cup styled with plants on wooden shelves in natural kitchen setting
Flat lay of freshly baked cantuccini being sliced in soft natural light
Minimal white matcha cream cake styled with clean background and soft natural light for food photography in Horsham serving London and the South East
Baker decorating strawberry cake in process with fresh ingredients and natural styling for food photography in Horsham serving London and the South East
Tesco Christmas panettone styled with minimal Muji holiday decor in soft neutral tones for food photography in Horsham serving London and the South East
Japandi style matcha red bean Swiss roll photographed in minimal flat lay composition for food photography in Horsham serving London and the South East
Flat lay of Japanese rice with pumpkin and chestnut styled in Japandi aesthetic
Elegant white fig cake photographed in minimal side lighting with clean background
Tesco mini panettone styled on grey stone surface with moody side lighting for food photography in Horsham serving London and the South East
Fresh apples arranged on marble surface in natural light
Close up of green vegetable stems with water droplets in soft natural light
Fresh carrot with leaves on wooden surface in natural food photography
Boiled eggs in shadow
Close up of freshly cut green vegetable stems showing texture and detail
Minimal egg carton with one brown egg among white eggs on bright white background
Minimal egg carton with one brown egg among white eggs on bright white background
Close up of fresh pak choi leaves with water droplets in soft natural light

About Dan

Hi, I’m Dan — photographer and filmmaker behind DanStudio.My journey into food photography began more than a decade ago, documenting the handmade creations from my partner’s bakery. What started as curiosity evolved into a disciplined study of light, texture and the quiet details that give food character.Before dedicating myself fully to visual work, I built a career in marketing. That experience continues to shape how I approach every project — not only through aesthetics, but with an understanding of brand positioning and audience perception.Having grown up in Asia and now based in the UK, my work reflects a blend of Eastern restraint and Western clarity. I’m drawn to simplicity, balance and the calm beauty of everyday rituals.And while my portfolio has evolved, I still have a soft spot for eggs in all their forms — perhaps because they perfectly embody what I value most in imagery: simplicity, structure and subtle texture.

The Gallery